Using MarTech to Make a Difference
While Bancroft performed some of the same tasks that others do on a functional level, theirs was fueled by a drive to make a difference – not a profit.
Marketo Engage
Challenge
Filling an Internal Gap
Bancroft views database marketing as a vehicle to connect families with access to care, cultivate stewardship and donations, and drive candidates to join the Bancroft team in providing quality care.
Solution
Restructuring MarTech
From new program templates to building new smart lists and executing campaigns, GNW’s expertise in Marketo and Salesforce allowed the Bancroft team to focus on building deeper connections with its audiences through segmented event programs and nurture campaigns.
Result
Increased Productivity
In just one year, GNW was able to help Bancroft increase email engagement by 15% and brought insight and structure to their data. With a strong partnership in place, Bancroft and GNW are exploring new ways to make the most of their MarTech.
What We Acheived
15%
Increase In Engagement
100%
Of Fundraising Goal Met
Award Winning
Earned Heathcare Ad Award
"They focus on the technical details"
Victoria and the team at GNW allow our team to focus on creative and messaging while they focus on the technical details and provide the Marketo expertise that we just don't have in-house. We've also had access to their SalesForce expert to chat with our IT team on opportunities to increase data integrity. We would not be operating at the level we are without their support!
Carla WertzDirector of Marketing
Bancroft
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