Unlocking Scale and Growth
Signal is an approachable global security partner with a passion leveraging HubSpot to scale their efforts.
HubSpot
Challenge
Lead Quality and Scaling Marketing Efforts
Signal was encountering a lot of friction around growth and scale due to incomplete processes and under-utilization of the HubSpot platform. This created a lot of pain points and ultimately impacted business goals and objectives.
Solution
Strategic Partnership to Scale Growth
By partnering with GNW Consulting, Signal was able to fully take advantage of the features the HubSpot platform, combined with GNW’s subject matter and thought leadership expertise, to unlock scale, drive higher lead quality, and optimize marketing and sales processes.
Result
Growth Unlocked with HubSpot
With HubSpot being fully leveraged as a powerful marketing automation and CRM tool, Signal has been able to scale more effectively across its marketing initiatives and shorten lead time with prospective employees and franchisees.
What We Achieved For...
Marketing
Signal Security achieved a cohesive, data-driven marketing approach, leading to improved lead tracking, more effective outreach, and a scalable system that aligned with their growth goals.
Sales
ignal Security’s sales team became more efficient and confident in using HubSpot tools, leading to improved deal closure rates, stronger marketing alignment, and enhanced operational clarity for managing franchise and owner processes.
Reporting
Signal Security now leverages clear, dynamic reporting to track progress across teams and campaigns, enabling data-driven strategies that foster growth and enhance ROI.
"Proven their value"
Not only did GNW fill important gaps and opportunities, but they’ve also proven their value so much that we’ve increased our work with them. What’s more, they’re just incredibly pleasant to work with. Our team and their team have a wonderful working relationship, and we like and respect one another. We know that GNW will have our backs and help us achieve our goals, no matter what.
Annie SteurSenior Director of Growth Marketing
Bandwidth
"GNW Consulting is a great partner"
To do great things, you need great partners, and GNW truly operates at a super high level. Our previous team struggled to understand the advanced level we wanted to operate at. GNW brought the expertise and strategic approach we needed to elevate our operations and reach new heights.
Reed NyffelerFounder
Signal
"GNW has been a game-changer in turning pain points into progress."
We faced challenges due to a lack of internal tools and resources. That’s where GNW came in. With their help, we streamlined marketing automation and eliminated the friction that was holding us back.
Carrie NielsenVice President of Marketing
Signal
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