Increased Conversions by 10%
Lakeside manufacturing invented the first stainless steel utility cart. For 75 years they’ve been providing custom and modified solutions for a variety of industries.
Marketo Engage
Challenge
Craft messaging, develop a MarTech Stack and Track ROI
Lakeside needed to specifically talk to leads with different job titles and responsibilities, so crafting the ideal message would improve lead generation efforts significantly. They needed to achieve results without worrying about software compatibility. Their sales team needed to track timely, accurate information.
Solution
Creating a Seamless Campaign Process
GNW helped Lakeside plan campaigns and determine what cadence and process they needed to achieve the results the were after. We created a seamless end-to-end campaign process, provided copywriting assets, and helped them leverage Marketo to its full extent.
Result
Refined Digital Marketing Strategy, Repeatable Process
Connecting the dots for Lakeside has allowed them to spend more time focusing on their messaging and campaign assets rather than technical setup. It’s also created a process that they can repeat again and again for future campaigns. We’ve loved serving as an extension of their marketing team.
What We Acheived
10%
Increase In Form Conversions
43%
Email Open Rate
25%
Email Click-through Rate
"An extension of our marketing team"
We set our intentions with GNW and made sure we’re all on the same page with the plan, pace, and timing of campaign launches as well as who reviews what content when. I know everything is working in the background as it should because we’ve built that trust and streamlined form of communication. We've had a great time evolving with GNW. They are an extension of our Lakeside marketing team. They're fun, they're trustworthy, they're consistent and they've got a huge amount of knowledge that they willingly share and help us to grow.
Jessie DufordMarketing Manager
Lakeside Manufacturing
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