Leveraged Marketo to Host a Virtual Event in 30 days
Altisource provides services and technology for the mortgage and real estate industries.
Marketo Engage
Challenge
Organize a 2,500-person virtual event in just 30 days
With the outbreak of COVID-19, Altisource needed to provide vital and timely information on maintaining service stability and client commitment in the mortgage and real estate industries. MIPS would be the first event of its kind and Altisource had just 30 days to prepare. The biggest challenge was to get people to commit to attending an all-day virtual summit.
Solution
Personalized Virtual Event Experience
Altisource partnered with GNW Consulting to leverage existing Marketo functionality. Each email needed to include information for events the attendee specifically signed up for. Custom scripting was created to personalize content. A custom landing page was created to host the event, and event attendance, registration, and lead tracking was implemented.
Result
Impressive Virtual Event Execution & Lead Generation
GNW Consulting ensured significant time and cost savings by using the existing Marketo instance. Altisource was able to host a successful event with daily attendance rates averaging 68%. The creation of a unique landing page template resulted in 612 additional registrants after the event. Due to its success, Altisource planned to host a similar event the following year.
What We Acheived
2500+
Total Event Registrants
68%
Average Attendance Rate
612
Qualified Leads Post-Event
"An amazing accomplishment"
With the advent of COVID-19, everyone was shifting their live events to virtual for obvious reasons. We wanted to be first out of the gate with this, so we put something together in record time. An event for 2,500 people, a full microsite, and massive customization in less than 30 days. This was an amazing accomplishment and it couldn’t have been done without GNW Consulting.
Robert K. SmithlineChief Marketing Officer
Altisource
"Really showed their expertise"
I was impressed with the build because I had recently built a similar type of program and understand its demands. The ability to address all of the complexities of the event with sophistication AND timeliness was genius! Velocity scripting had not been utilized by a majority of groups I've worked with... using velocity scripting really shows the expertise. You won't find that type of talent with other consultants.
Enrico de Leon, Jr.Marketing & Communications Manager
Altisource
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