Marketo Engage Implementation Done Right
America’s Auto Auction set out to modernize its marketing and stay competitive in a fast-moving industry. Operating on a lean tech stack, they needed a solution that could scale, automate, and deliver measurable impact without disrupting daily operations
Challenge
Expand Footprint Without Losing Momentum
America’s Auto Auction aimed to modernize marketing and stay competitive in a fast-moving industry.
With leadership scrutinizing every tech investment, they needed to quickly prove Marketo Engage’s value while scaling campaigns, automating processes, and delivering results on a lean tech stack.
Solution
Why Marketo Engage and Why GNW
America’s Auto Auction chose Marketo Engage for its automation, advanced segmentation, and measurable impact within a lean tech stack.
They needed a partner for strategic guidance, flawless execution, and fast results without disrupting active campaigns.
Result
A Seamless Transition Into Marketo Engage
With GNW’s partnership accelerating the implementation of Marketo Engage, AAA achieved stronger alignment between marketing strategy, campaign execution, and sales follow-up.
This alignment enabled them to increase marketing efforts, support their growing organization, and meet rising demand as the company scales.
What We Achieved For...
Marketing
With a swift, disruption-free implementation, the marketing team was able to immediately demonstrate its impact on revenue-generating campaigns, delivering measurable ROI, showcasing the value of the Marketo Engage platform to leadership, and unlocking valuable operational efficiencies from day one.
This well-coordinated rollout also strengthened executive trust in marketing’s strategic capabilities, leading to increased budget for additional initiatives.
Executive
Through GNW’s partnership and the Marketo Engage platform, AAA now has clear visibility into KPIs tied to marketing campaigns, channel performance by segment, and email performance metrics, enabling both the executive and marketing teams to make more informed decisions.
The success of the Marketo Engage implementation has strengthened executive trust in the marketing team’s ability to make strategic, data-driven decisions, entrusting the marketing team to allocate budget to other projects.
"Immediate wins right out of the gate"
GNW was instrumental in giving us strategic direction in how to use Marketo. GNW really translated our business goals into Marketo by, honestly, simply listening to us. We got some immediate wins right out of the gate with GNW. They saw opportunities even faster than we did. They really helped us with our long-term business plans, making sure we had the right solution in place. It feels like they're equally vested in this with us.
Summer ErnsbergerVP of Customer Experience
America's Auto Action
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