Improved MOps Productivity by 40%
Drift enables their customers to grow pipeline and revenue with the right conversation at the right time and place. Efficiency of internal operations is critical to their brand promise.
Marketo Engage
Marketo Measure
Challenge
Managing a Complex MarTech Stack While Scaling
Drift needed support managing day-to-day operations to free up their internal team to focus on more high-value, revenue generating activities. They wanted to deliver a stellar customer experience and dedicate time to ongoing optimizations.
Solution
Establishing Efficient Holistic Marketing Operations
We began by analyzing their marketing automation platform and CRM database to create a holistic improvement plan. We offered recommendations to improve marketing operations, improve lead times, and drive increased productivity.
Result
Increased Campaign and Revenue Opportunities
Our improvements and tips allowed Drift to execute more marketing programs and campaigns than ever before. Our partnership continued to increase bandwidth and productivity that has helped Drift’s team grow.
What We Acheived
40%
Improvement in MOps Productivity
5+
Job Functions Added Through MOps
Infinite
Opportunities for Increased Revenue
"They understood our team"
We ultimately decided to work with GNW Consulting because they demonstrated such advanced knowledge about the tools we were using. The GNW Consulting team has been able to plug in as seamless members of our team. They understand all of our systems, our processes, and they’re in our project management tool. They’re interfacing directly with our marketers and our demand gen team. And it really feels like they just are part of the operations of our organization.
Monique LemieuxHead of Marketing Operations
Drift
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