CRM Integration Consulting

Effectively Integrate Your CRM with Your Marketing Automation Platform

Integrating your CRM with your marketing automation platform (MAP) helps your sales and marketing teams align better and, in the long run, drive better ROI. By connecting the segmentation, campaign management, and lead generation processes in your MAP with the lead, contact, and account management processes in your CRM, you can ensure your marketing and sales teams have accurate and detailed information about a prospect and a better picture of the buyer’s journey.

CRM and MAP integrations are different for different businesses. Some businesses leverage custom objects while others don’t. To get a unified and scalable ecosystem, proper data architecture is crucial in the flow of data from one system to another.

Each platform has its own challenges and benefits; the integration should be designed to effectively harness the power of each system. Our CRM solutions focus on an integration process with a data structure that ensures your sales and marketing teams do not run into duplicate records, missing data, and reporting inconsistencies.

Building Connections for Greater Understanding

It’s all data and what you do with it is key to every successful integration strategy. We work out the semantics of your CRM and MAP integration with the bigger picture at the forefront – sales and marketing alignment, operational effectiveness, organizational growth, and ROI.