Get Smarter Data Insights Through Our Marketing Sensitivity Analysis
Today’s marketing landscape is vast, endless, and complex. With the advent of multi-channel marketing and the need to create a more consistent user experience across different devices, marketers are exposed to an increasing number of choices and channels.
Towards the end of each financial year, marketing teams struggle to show direct ROI on their marketing and media spend. Doing a marketing sensitivity analysis is a sure-fire solution for quantifying your marketing spend and efforts and utilizing this information for future investment.
At GNW Consulting, we leverage your existing marketing data collected through marketing campaigns, opportunity creation, closed-won versus closed-lost deals, content engagement across multiple channels, etc, to make educated decisions for tweaking or revamping marketing strategies.
Our Marketing Sensitivity Analysis Helps You Identify:
- Ideal Target Personas: Creating highly comprehensive images of your ideal target audience and running campaigns based on it.
- Conversion Rates: Determining which touchpoints are bringing in the highest number of opportunities and attributing more resources and effort to them.
- Campaign Performance: Extracting and analyzing advanced reports to enable deeper insights into your campaigns’ actual performance.
- Content Engagement: Observing and analyzing the best performing emails and their cadence, landing pages, and forms.
With the findings of this analysis, we effectively optimize the allocation of assets and resources tailored to your business objectives so as to enable you to justify your marketing budget and considerably increase ROI.