In marketing we use the sensitivity analysis to improve decisions made based on certain calculations or modeling for example, how do we effectively change lead scoring to improve lead qualification. We use the sensitivity analysis to identify the best data to be collected from opportunities to define a more detailed lead scoring model in relationship to that companies needs.
Sensitivity Analysis In Marketing
We can evaluate basic assumptions regarding investment and return on investment (ROI) from campaigns, or optimize allocation of assets and resources. An example of the marketing sensitivity analysis used in business is the effect of including a certain piece of information in a company’s marketing (A/B testing), comparing sales results from campaigns, that differ only in whether or not they include the specific piece of information.
Our marketing sensitivity analysis allows us to dive into data and crunch the numbers to identify…
- Your target audience
- Ideal Lead Scoring threshold
- Conversion metric rate
- Campaign success
- Campaign engagement
- Opportunity forecasting
- Lead generation forecasting
- Revenue Repeatability (monthly/quarterly/yearly)