Episodes

The tension between CMOs and CROs is not a personality conflict. It is a structural flaw built directly into how most companies design their go-to-market leadership. In this episode, Raja Walia and Akande Davis break down why CMOs and CROs are set up to compete rather than collaborate, what each role actually needs to survive,

AI does not care about your intent, your political capital, or how hard your team is working. It operationalizes whatever logic it is given. And right now, that logic belongs to the CMO. In this episode, Raja Walia and Akande Davis break down why AI is the most consequential moment for marketing leadership since marketing

There’s a fine line between building scalable revenue infrastructure and just putting on a good show. In this episode of Call It RevOps, we dive into the growing problem of revenue theater: pretty dashboards no one uses, inflated metrics, and ops teams stuck reacting instead of architecting. We contrast that with what real revenue architecture

AI is changing the game, but not in the way most GTM teams think. In this episode of Call It RevOps, Raja and Akande break down why discovery, engagement, and customer journeys are being rewritten by AEO (AI Engine Optimization) and GEO (Generative Experience Optimization). From the death of keyword-driven search to CRMs that can’t

Everyone wants a go-to-market motion that just works—but aligning sales, marketing, and customer success doesn’t happen by magic. In this episode of Call It RevOps, we explore how RevOps fits into the broader GTM puzzle: not as the sole owner, but as the connective tissue that brings strategy to life. We unpack the key roles

Everyone’s chasing AI like it’s the cure-all for GTM and RevOps chaos. Reporting, attribution, campaign execution, you name it, there’s an AI tool for it. But here’s the truth: if your strategy sucks, AI just speeds up your failure. In this episode of Call It RevOps, we cut through the hype. From leadership missteps to