Resource Center

Assets to Keep Up with the Latest Revenue Ops Trends

  • All Topics
  • Account Based Marketing
  • Case Studies
  • eBooks
  • Guides
  • Marketing Automation
  • Marketing Operations (MOps)
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  • Thought Leadership
  • Webinars
All Topics
  • All Topics
  • Account Based Marketing
  • Case Studies
  • eBooks
  • Guides
  • Marketing Automation
  • Marketing Operations (MOps)
  • Multi-touch Attribution
  • Podcasts/User Groups
  • Strategy
  • Thought Leadership
  • Webinars
Thought Leadership

The Revenue Trap: How Short-Term Thinking Kills Long-Term Growth

The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained growth.
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GNW Consulting Adobe Summit 2025 Takeaway: Adobe Marketo
Adobe

My Adobe Summit 2025 Takeaway: The Future of Mar-Tech Is Modular, Scalable, and Starts with Adobe Marketo Engage!

Adobe is moving away from the idea that any one product should try to do it all. Instead, it is assembling a connected ecosystem that ...
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Marketo User Group: Marketo Engage's New Email Editor (with GenAI)
Marketo User Group

Marketo User Group: Marketo Engage’s New Email Editor (with GenAI)

In this session, we will look at Marketo's Target Account Management tool as one solution that can help businesses...
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Case Study

Signal Security Case Study

Signal Security partnered with GNW Consulting to fully leverage HubSpot, improving lead quality, scaling marketing, and aligning sales for accelerated growth.
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AI

Building an AI-Driven Future at GNW: How Two Custom GPTs Are Changing the Game

Discover how GNW is using AI and custom GPTs to uplevel their consultant experience and training.
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Thought Leadership

Change Management Essentials for Success

If you are thinking about putting Change Management principles into practice, we recommend bringing in experienced change specialists to help you define the right scope ...
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Salesforce ROI Reporting Setup
Salesforce

The Essential Salesforce Setup for ROI Reporting: A Guide to Common Challenges and Solutions

This guide clears the fog by breaking down the essential steps needed for successful ROI reporting in Salesforce, common challenges we see that prohibit these ...
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Best Practices for Syncing Marketo Programs & Salesforce Campaigns
Marketo EngageSalesforce

Best Practices for Syncing Marketo Programs & Salesforce Campaigns

The Marketo program sync with Salesforce campaigns is seamless and loaded with efficience gains. BUT, the verbiage used in Marketo versus Salesforce can be confusing. ...
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