Resource Center

Assets to Keep Up with the Latest Revenue Ops Trends

  • All Topics
  • Account Based Marketing
  • Case Studies
  • eBooks
  • Guides
  • Marketing Automation
  • Marketing Operations (MOps)
  • Multi-touch Attribution
  • Podcasts/User Groups
  • Strategy
  • Thought Leadership
  • Webinars
All Topics
  • All Topics
  • Account Based Marketing
  • Case Studies
  • eBooks
  • Guides
  • Marketing Automation
  • Marketing Operations (MOps)
  • Multi-touch Attribution
  • Podcasts/User Groups
  • Strategy
  • Thought Leadership
  • Webinars
Thought Leadership

8 Benefits of Multi-Touch Attribution

Over the past decade, multi-touch attribution has gone from being viewed as the hottest technology investment for smart marketers to facing abundant scrutiny.
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B2B Strategy

Program Member Custom Fields: Enhancing Your Marketo Strategy

Personalization and precision are key to driving engagement and conversions in marketing automation. Program Member Custom Fields (PMCFs) allow you to create more tailored and ...
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Marketo Engage Interactive Webinars Product Demo
Webinar

Product Demo: Interactive Webinars in Marketo Engage

Uncover actionable strategies to enhance influence in crucial business dialogues while navigating discussions surrounding data infrastructure.
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Thought Leadership

How Brands Can Build Trust and Loyalty Through Customer Engagement

Placing customer satisfaction at the center of your marketing plans can help achieve this while also contributing to the bottom line.
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Case Study

PlanMember Scales Their Organization’s Efforts with Marketo Engage

Learn how GNW Consulting successfully tackled the PlanMember challenge. Read our insightful case study today.
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Reducing MarTech Budget
B2B Strategy

The 5 Pillars Of MarTech Budget Management

Non-profits often face financial constraints and other challenges that impact their operations, but marketing technology (MarTech) offers...
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B2B Strategy

The Fundamentals of Revenue Operations: What’s All the RevOps Buzz?

In recent years, the term “Revenue Operations” (RevOps) has become a hot topic in the business world. But what exactly is RevOps, and why is ...
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Thought Leadership

The Future of Customer Engagement: How Brands Can Build Trust and Loyalty

While businesses often focus on making money, creating loyal customers for long-term success is vital.
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