Episodes

Big Marketing Agencies are Bull - Old Fashioned Marketing Season 3 Episode 3

It’s Time to Break Up With Your Big Agency | Episode 3, Season 3

It’s Time to Break Up With Your Big Agency Rethink your marketing operations partnerships industry trailblazers Raja Walia (Founder of GNW Consulting) and Andrea Lechner-Becker (Strategic Growth Advisor & Marketing Tech Enthusiast) cut through the BS to talk about why 2025 is the year to rethink your marketing operations and tech partnerships. đź’Ą Topics we

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Are the 4Ps Dead? Old Fashioned Marketing Show Episode 2, Season 3

Marketing Isn’t Doing the Work If They Don’t 100% Own the 4Ps | Episode 2, Season 3

Marketing Isn’t Doing the Work If They Don’t 100% Own the 4Ps But are the 4Ps Dead? 📦 Price. Product. Promotion. Place. Remember those? Yeah, we’re bringing them back—and we’re reclaiming what marketing should have never lost. Join us for episode 2 of season 3 of Old Fashioned Marketing, Raja Walia and Andrea Lechner-Becker take

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Is revenue attribution ruining marketing? Old Fashioned Marketing Show Episode 1, Season 3

How Revenue is Killing Marketing in 2025 | Episode 1, Season 3

How Revenue Is Killing Marketing Have we become too obsessed with revenue? “If it doesn’t drive revenue, it doesn’t matter.” Sound familiar? In this episode of Old Fashioned Marketing, we’re calling BS on the toxic obsession with revenue that’s suffocating creativity, brand building, and long-term growth. Marketing heavyweights Raja Walia and Andrea Lechner-Becker unpack the

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A Wasted Effort? Why Marketing & Sales Will Never Align

If you’ve ever worked in marketing or sales, you’ve probably heard the same frustration: “Why can’t these teams just align?” The truth? They’ve always had different goals, incentives, and mindsets—and maybe that’s okay. In our latest podcast episode, we explore:  • Why marketing and sales have historically been at odds  • Why alignment efforts fail

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RevOps in Tough Times: Driving Growth When Budgets Shrink

Economic downturns bring big challenges—but they also create opportunities for RevOps teams to innovate, streamline, and drive sustainable growth.  In this episode of Call It Revops, we explore how great RevOps teams can navigate higher budgets in tough times. We explore practical strategies to keep revenue operations thriving even when budgets are tight. Tune in

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Revenue Forecasting Myths Busted: Why Your Numbers Might Lie

Think your revenue forecast is rock-solid? Think again!  In this episode of #CallItRevOps, we’re busting some of the biggest myths in revenue forecasting and uncovering why even your most trusted numbers might be misleading you. Join us as we explore: âś… Why historical data isn’t always a reliable predictor of future successâś… The hidden biases

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