Account-Based Marketing (ABM) with AI: Scaling Personalization and Targeting with Machine Learning
In marketing, businesses always seek effective strategies to connect with their target audience…
B2B Strategy
Marketo Sales Insight: Empowering Sales Success
Marketo Sales Insight gives sales teams real-time lead behavior data, prioritized Best Bets, and native Salesforce integration. Here’s what it does, how it works, and how to implement it effectively.
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The Ultimate Guide to Account-Based Marketing (ABM)
Account-based marketing flips the traditional B2B funnel: identify your best-fit accounts first, then build personalized campaigns around them. 91% of B2B marketers now use AI in their ABM programs. Here’s how to build a strategy that works.
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Beyond the Click: Solving the Mid-Market Attribution Gap
The era of trusting a single ad click to tell the whole story is over. For mid-market B2B companies, the customer journey has become a sprawling web of…
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How to Continuously Learn and Grow in Marketing Ops with Raja Walia
GNW Consulting CEO, Raja Walia was recently featured on Michael Hartmann’s Marketing Ops Cast…
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Tackle ‘Quiet Quitting’ with an Agency Partner
It’s becoming clear that the post-pandemic workplace has evolved in not-so-surprising new…
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All About ABM
As a strategic marketing consulting agency, a topic we often get asked about is account-based marketing…
The GNW Consulting Content Round-up
Our consultants truly have a deep understanding of the MarTech space and are passionate…
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