Elevate Customer Journeys with Adobe Journey Optimizer: A Comprehensive Guide
This comprehensive guide will closely examine customer journeys, highlighting Adobe Journey Optimizer’s…
Tag: B2B Strategy
Account-Based Marketing (ABM) with AI: Scaling Personalization and Targeting with Machine Learning
In marketing, businesses always seek effective strategies to connect with their target audience…
Phoenix MUG – Unlocking Deliverability With Marketo Engage
Watch Akande and Raja with GNW Consulting during this power-packed webinar, “Tips/Tricks…
Marketo Sales Insight: Empowering Sales Success
The B2B buying process has evolved, which means sales teams require the deepest insights…
The Ultimate Guide to Account-Based Marketing (ABM)
Account-based marketing (ABM) isn’t new to the B2B world – but it is ever-evolving. As a reliable…
A Guide to Successful Campaign Implementation
Testing can be scary. After all, you’re trying to accomplish thing you’ve never tried before…
Tackle ‘Quiet Quitting’ with an Agency Partner
It’s becoming clear that the post-pandemic workplace has evolved in not-so-surprising new…
The GNW Consulting Content Round-up
Our consultants truly have a deep understanding of the MarTech space and are passionate…
A Quick Reflection on 2021 and the Year Ahead
As you plan and build resolutions for your team throughout the next year, be sure to revisit this blog as a…
Intro to Multi-touch Attribution
In the marketing landscape of today, it’s not realistic to expect a conversion from a simple ad click…
