B2B Strategy Archives - GNW Consulting

The New Bronze Age? How AI Will Reshape Advertising, Martech, Human Roles, and Data

Artificial intelligence is not just another technology trend. It is as transformative as the Bronze or Iron Age. In this episode, we explore how AI is disrupting advertising, collapsing martech stacks, reshaping jobs, and revealing the hidden value of real-time buyer and seller data. The big question: will we control AI, or will AI control us?

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Old Fashioned Marketing Show: CMO is the worst job in the C-Suite

Why Being a CMO Is Riskier Than Ever in 2025: Lessons from Old-Fashioned Marketing Podcast

Raja Walia and I cannonballed into why the seat of Chief Marketing Officer might be the most miserable seat in the C-suite right now, and how to keep your job without losing your mind.

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Why Revenue Frameworks Don’t Work in the Real World

Marketing Operations (MOps) / Raja Walia

Most frameworks aren’t built to solve real business problems. They’re built to package up a process and make it easy to sell. And while it’s tempting to believe there’s a system that can guarantee revenue, that’s not how growth works.

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Preference Centers in 2025: Build One That Actually Makes Sense

Strategy, Marketing Operations (MOps) / Raja Walia

preference center should be a strategic asset, not a formality. If it’s not connected to how you run marketing and how your buyers engage, you’re leaving value on the table. Here’s how to do it right.

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The Real Threat to SaaS Isn’t AI; It’s the DIY Developer

Strategy, Marketing Operations (MOps) / Raja Walia

There’s a growing trend of companies building their own MarTech solutions, driven by AI and tools like Clay, GitHub Copilot, and Zapier, leading to a fragmented MarTech landscape and challenges for SaaS vendors.

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The Need for Modern Consulting & What That Really Means

Strategy, Marketing Operations (MOps) / Raja Walia

Real consulting connects execution to outcomes, not just activity.

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Implementation Success Starts with Alignment

Guides & Ebooks, Marketing Operations (MOps) / Raja Walia

Successful MarTech implementation isn’t just technical—it hinges on cross-functional alignment, trust, and shared value across departments.

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Do Certifications Still Matter in Marketing Ops?

Strategy, Marketing Operations (MOps) / Raja Walia

Modern certifications signal more than platform knowledge. They reflect credibility, hands-on expertise, and a commitment to ongoing learning in a fast-evolving field.

Do Certifications Still Matter in Marketing Ops? Read More »

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B2B Strategy