SaaS companies face a distinct GEO challenge: buyers research on review sites, Reddit, and YouTube before ever visiting your site. Learn how to win AI-driven recommendations.
What Should SaaS Companies Know about GEO and AEO in 2026? Read More »
New 2026 research shows why Google rankings don’t guarantee AI citations. Learn how to optimize for the 85.7% of AI answers that pull from third-party sources.
Why Your Brand Doesn’t Show Up in AI Answers — Even Though You Rank Well on Google Read More »
A data-sourced ICP only creates value when it is wired into your systems as a control layer, not when it sits in a slide deck. Most B2B teams are running their go-to-market off an ICP that stopped reflecting reality about six months ago. That’s not dramatic. It’s the pattern that shows up over and o
Most B2B ICPs are built from memory, not data, and that’s exactly why marketing budgets miss revenue. Here’s how to rebuild your Ideal Customer Profile from closed-won data, first-party signals, and AI to drive real targeting and conversion.
Why is your ideal customer profile (ICP) just a guess, and what should you do about it? Read More »
Marketo offers a range of tools to help marketing teams capture more precise data, personalize campaigns, and improve reporting accuracy. Program Member Custom Fields (PMCFs) are one of the more underutilized features in that toolkit. Salesforce’s 2026 Tenth Edition State of Marketing report , based
Program Member Custom Fields: Enhancing Your Marketo Strategy Read More »
Artificial intelligence is not just another technology trend. It is as transformative as the Bronze or Iron Age. In this episode, we explore how AI is disrupting advertising, collapsing martech stacks, reshaping jobs, and revealing the hidden value of real-time buyer and seller data. The big question: will we control AI, or will AI control us?
The New Bronze Age? How AI Will Reshape Advertising, Martech, Human Roles, and Data Read More »
Raja Walia and I cannonballed into why the seat of Chief Marketing Officer might be the most miserable seat in the C-suite right now, and how to keep your job without losing your mind.
Most frameworks aren’t built to solve real business problems. They’re built to package up a process and make it easy to sell. And while it’s tempting to believe there’s a system that can guarantee revenue, that’s not how growth works.
Why Revenue Frameworks Don’t Work in the Real World Read More »
