Resource Center

In the News

About Us

About GNW Consulting
How we use technology and experience to optimize marketing.

Our Team & Leadership
Our team has hands-on experience across marketing automation platforms and CRM solutions.

Case Studies
See how we've helped customers use MarTech to drive tangible, data-backed results.

How We Work
Say goodbye to ambiguous invoices and surprise expenses.

GNW RevOps Framework
How Marketing Operations impacts an organization and the benefits it provides.
Capabilities

Packages & Offerings

Marketing Operations as a Service
We provide an all-inclusive range of Marketing Operation Services that is technology agnostic.

MarTech Implementation
We can minimize implementation roadblocks, reduce the learning curve, and optimize your MarTech platform for better results.

MarTech Stack Refresh
Optimize your MarTech Stack with the careful planning and execution of our experienced team.

Revenue Analytics & Attribution
Remove the noise and confusion to hit your reporting goals and key performance indicators.

System Audits
Dig deep and uncover potential improvements within your existing platforms with a comprehensive audit.

Supported Technology

Adobe Experience Cloud
As a certified Adobe Partner, our marketing operations-focused agency brings expertise and collaborates seamlessly for outstanding results.

Adobe Marketo Engage
Craft comprehensive marketing strategies and fine-tune campaigns for optimal performance and ROI.

Adobe Marketo Measure (Bizible)
Utilize Marketo Measure to leverage intelligent marketing tools that help you measure data and plan for revenue properly.

HubSpot Marketing Hub
As a HubSpot partner, we’re here to help with all parts of HubSpot Marketing Hub.

Salesforce Ecosystem
As a certified Salesforce Partner, our team can help optimize the support implementation and management of Salesforce products.
RevOps Strategy

Revenue Strategy
Optimize revenue streams, enhance profitability, and drive long-term financial success.

Customer Journey
Map out the various touchpoints and interactions that customers have with your brand.

Campaign Strategy
Ensure efficient campaign execution and continuous improvement.

Account-Based Marketing
Identify key target accounts and align with overall marketing and sales strategies.

A.I. Marketing Strategy
Integrate AI efficiency into your Marketing Operations strategies

Revenue Analytics
Remove the noise to hit your reporting goals and key performance indicators.

Resource Center

Assets to Keep Up with the Latest Revenue Ops Trends

All Topics
Account Based Marketing
Case Studies
eBooks
Guides
Marketing Automation
Marketing Operations (MOps)
Multi-touch Attribution
Podcasts/User Groups
Strategy
Webinars

AI

Building an AI-Driven Future at GNW: How Two Custom GPTs Are Changing the Game

Discover how GNW is using AI and custom GPTs to uplevel their consultant experience and training.

Salesforce ROI Reporting Setup

Salesforce

The Essential Salesforce Setup for ROI Reporting: A Guide to Common Challenges and Solutions

This guide clears the fog by breaking down the essential steps needed for successful ROI reporting in Salesforce, common challenges we see that prohibit these ...

Best Practices for Syncing Marketo Programs & Salesforce Campaigns

Marketo EngageSalesforce

Best Practices for Syncing Marketo Programs & Salesforce Campaigns

The Marketo program sync with Salesforce campaigns is seamless and loaded with efficience gains. BUT, the verbiage used in Marketo versus Salesforce can be confusing. ...

Salesforce Marketing Cloud Email Personalization Best Practices

Salesforce

Best Practices for Email Personalization in Salesforce Marketing Cloud

Learn the best practices for email personalization in Salesforce Marketing Cloud to boost engagement and conversion rates.

Salesforce Journey Builder and Automation Studio

Salesforce

How to Improve Your Campaigns with Salesforce Marketing Cloud Automation

Discover how to improve your marketing campaigns through Salesforce Marketing Cloud automation features like Journey Builder and Automation Studio.

Marketo and Salesforce Sync

B2B Strategy

Demystifying The Marketo <> Salesforce Sync

We cover the most common questions clients ask about Salesforce and Marketo integration, offering insights on how to optimize your setup.

B2B Strategy

Leveraging Data Extensions for Targeted Marketing in Salesforce Marketing Cloud

Maximize the power of data extensions in Salesforce Marketing Cloud to create highly targeted and effective marketing campaigns.

B2B Strategy

RevOps: Uniting Sales, Marketing & Customer Success for Maximum Revenue

Discover how Revenue Operations (RevOps) unites sales, marketing, and customer success teams to drive revenue growth.