Resource Center

In the News

Speed Date a Consultant

About Us

About GNW Consulting
How we use technology and experience to optimize marketing.

Case Studies
See how we’ve helped customers use MarTech to drive tangible, data-backed results.

Our Team & Leadership
Our team has hands-on experience across marketing automation platforms and CRM solutions.

GNW RevOps Framework
How Marketing Operations impacts an organization and the benefits it provides.

Call It RevOps Podcast
A podcast hosted by Raja Walia that demystifies the world of revenue operations.

How We Work
Say goodbye to ambiguous invoices and surprise expenses.
Capabilities

Packages & Offerings

Go-To-Market Operations
We provide end-to-end GTM operations support that adapts to any tech stack, keeping it flexible, scalable, and execution-ready.

MarTech Implementation
We can minimize implementation roadblocks, reduce the learning curve, and optimize your MarTech platform for better results.

MarTech Reboot
Optimize your MarTech Stack with the careful planning and execution of our experienced team.

Revenue Analytics & Attribution
Remove the noise and confusion to hit your reporting goals and key performance indicators.

RevOps System Audit
Dig deep and uncover potential improvements within your existing platforms with a comprehensive audit.

Supported Technology

Adobe Experience Cloud
As a certified Adobe Partner, our marketing operations-focused agency brings expertise and collaborates seamlessly for outstanding results.

Adobe Marketo Engage
Craft comprehensive marketing strategies and fine-tune campaigns for optimal performance and ROI.

Adobe Marketo Measure (Bizible)
Utilize Marketo Measure to leverage intelligent marketing tools that help you measure data and plan for revenue properly.

HubSpot
As a HubSpot partner, we’re here to help with all parts of HubSpot Marketing Hub, Sales Hub, and Service Hub.

Salesforce Ecosystem
As a certified Salesforce Partner, our team can help optimize the support implementation and management of Salesforce products.
RevOps Strategy

Revenue Strategy
Optimize revenue streams, enhance profitability, and drive long-term financial success.

Customer Journey
Map out the various touchpoints and interactions that customers have with your brand.

Campaign Strategy
Ensure efficient campaign execution and continuous improvement.

Account-Based Marketing
Identify key target accounts and align with overall marketing and sales strategies.

A.I. Marketing Strategy
Integrate AI efficiency into your Marketing Operations strategies

Revenue Analytics
Remove the noise to hit your reporting goals and key performance indicators.

Resource Center

Assets to Keep Up with the Latest Revenue Ops Trends

B2B Strategy

Preference Centers in 2025: Build One That Actually Makes Sense

preference center should be a strategic asset, not a formality. If it's not connected to how you run marketing and how your buyers engage, ...

Thought Leadership

Why Martech Fails, and What Really Fuels Martech Success Today

Leveraging current resources and tech: You should always leverage current resources and technology before investing in new ones to ensure efficiency and cost-effectiveness. This approach ...

Marketing Strategy Tips

Thought Leadership

Raja Walia of GNW Consulting: 5 Tips for Your B2B Marketing Strategy

Leveraging current resources and tech: You should always leverage current resources and technology before investing in new ones to ensure efficiency and cost-effectiveness. This approach ...

DIY Developer Threat to SaaS

B2B Strategy

The Real Threat to SaaS Isn’t AI; It’s the DIY Developer

There's a growing trend of companies building their own MarTech solutions, driven by AI and tools like Clay, GitHub Copilot, and Zapier, leading to a ...

Thought Leadership

Selling to CMOs? Here’s what you need to know

The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained growth.

Thought Leadership

Dispelling The Myth: When Marketing Can And Should Be A Cost Center

Not everything is measurable, but that does not make it less valuable.

Modern Consulting

B2B Strategy

The Need for Modern Consulting & What That Really Means

Real consulting connects execution to outcomes, not just activity.

Alignment between departments

B2B Strategy

Implementation Success Starts with Alignment

Successful MarTech implementation isn’t just technical—it hinges on cross-functional alignment, trust, and shared value across departments.