The Marketing Blueprint
Preference Centers in 2025: Build One That Actually Makes Sense
preference center should be a strategic asset, not a formality. If it’s not connected to how you run marketing and how your buyers engage, you’re leaving value on the table. Here’s how to do it right.
Why Martech Fails, and What Really Fuels Martech Success Today
Leveraging current resources and tech: You should always leverage current resources and technology before investing in new ones to ensure efficiency and cost-effectiveness. This approach helps us fully optimize our strategies and create a plan forward for martech adoption.
Orange Enterprise: A Competitive Playbook for HubSpot Sales In Enterprise Deals
Join GNW Consulting for an exclusive webinar built to arm HubSpot account executives and sales professionals with the tools and insight needed to win enterprise deals—against the biggest names in the game.
Raja Walia of GNW Consulting: 5 Tips for Your B2B Marketing Strategy
Leveraging current resources and tech: You should always leverage current resources and technology before investing in new ones to ensure efficiency and cost-effectiveness. This approach helps us fully optimize our strategies and create a plan forward for martech adoption.
The Real Threat to SaaS Isn’t AI; It’s the DIY Developer
There’s a growing trend of companies building their own MarTech solutions, driven by AI and tools like Clay, GitHub Copilot, and Zapier, leading to a fragmented MarTech landscape and challenges for SaaS vendors.
Selling to CMOs? Here’s what you need to know
The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained growth.
