Powering People, Process, and Tech for Success
John Henry Foster (JHFOSTER) provides manufacturing companies with leading automation and compressed air solutions that increase efficiency and reliability.
Marketo Engage
Challenge
Fill in missing experience gaps and execute a customized strategy
JHFOSTER needed to quickly fill existing staffing gaps and ensure their marketing team had the support required to scale marketing operations. They needed to improve their existing Marketo instance and reduce inefficiencies for their team.
Solution
Improve Marketo program architecture and revitalize marketing campaigns
GNW Consulting helped them improve their process workflow and optimize their Marketo instance for success. Through the creation of tokens, we streamlined the campaign process and identified a clear path toward marketing growth goals.
Result
Increased conversions, improved data tracking, and best practices implemented
KPIs were tied back to existing conversion data to create true visibility of marketing achievements. Streamlined processes reduced stress on team members and improved campaign content and designs increased conversions.
What We Acheived
1150%
Increase in Conversions
Q1-Q3
5+
Rolls Filled Through Staff Augmentation
20+
More Marketing Campaigns Year over Year
"They walk us through it"
Our Marketing Operations were very cumbersome and messy… There were a lot of inherited processes that we had to audit and then flip to ensure we could find all of the errors across data inconsistencies and to increase our target audience. GNW Consulting doesn't just publish it, they teach us along the way and walk us through it so that we're learning as we go. Now we can determine what the customer is interested in in a shorter amount of time versus a 12-month sales cycle. That’s HUGE in our industry.
Christie KoesterDirector of Marketing & Communications
John Henry Foster
Start Your Success Story
