The Marketing Blueprint
Implementation Success Starts with Alignment
We cover the most common questions clients ask about Salesforce and Marketo integration, offering insights on how to optimize your setup.
Do Certifications Still Matter in Marketing Ops?
We cover the most common questions clients ask about Salesforce and Marketo integration, offering insights on how to optimize your setup.
GNW Consulting Releases New Report on State of MarTech Implementation
The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained growth.
First Look: Advanced BI Analytics in Marketo Engage
Marketo Engage recently announced their new reporting functionality with Advanced BI Analytics. This new suite of reporting tools allows users to pull deep insights out of their Marketo Engage instance to drive meaningful growth and strategy.
The Revenue Trap: How Short-Term Thinking Kills Long-Term Growth
The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained growth.
My Adobe Summit 2025 Takeaway: The Future of Mar-Tech Is Modular, Scalable, and Starts with Adobe Marketo Engage!
Adobe is moving away from the idea that any one product should try to do it all. Instead, it is assembling a connected ecosystem that mirrors how modern growth teams actually operate. Marketing is not linear. It moves across platforms, teams, channels, and tools. Adobe’s stack is now reflecting that reality.
