The Marketing Blueprint
The State of AI Search in B2B: What 225 Marketing Leaders Are Actually Doing
In this on-demand webinar, we cover our latest research on GEO in B2B marketing teams, including ongoing research on GEO/AEO jobs and salary bands.
How to Choose the Right GEO Agency in 2026
Most agencies now claim to offer GEO. Few of them have changed what they actually do. This guide walks through how to tell the difference, whether you need an agency at all, and the specific questions that separate real GEO work from rebranded SEO.
What We Actually Know About LLM Citation Signals — And What We Don’t
Most GEO content ranks citation signals as if the weights are settled and universal. They aren’t. This piece separates what we actually know about how LLMs decide what to cite from what’s still speculation, and offers a framework for making investment decisions in the gap between the two.
Why GEO Has to Start With the Buyer. Spoiler: Dentists Don’t Prompt ChatGPT Like Marketers Do
The signals that get a brand cited in AI answers aren’t universal. They depend on who your buyer is, which tools they use, and how they prompt. This piece covers the four dimensions of buyer AI behavior that should drive every GEO strategy before any tactical work begins.
What Generative Engine Optimization Actually Is, And Why the Term Matters
GEO, AEO, AIO — the acronyms are multiplying and the definitions keep shifting. This piece puts a stake in the ground: what Generative Engine Optimization actually means, why it’s not the same as SEO, and what the work looks like across the six surfaces that drive AI citations.
AI Search vs. Traditional Google: Why Your Content Strategy Needs a Structural Shift
Learn how Generative Engine Optimization (GEO) is replacing traditional SEO as AI search engines like ChatGPT and Perplexity change how users find information.
