The Marketing Blueprint
The Real Threat to SaaS Isn’t AI; It’s the DIY Developer
There’s a growing trend of companies building their own MarTech solutions, driven by AI and tools like Clay, GitHub Copilot, and Zapier, leading to a fragmented MarTech landscape and challenges for SaaS vendors.
Selling to CMOs? Here’s what you need to know
The reality is that focusing solely on revenue overlooks the strategic value of marketing, which is key to driving sustained growth.
Dispelling The Myth: When Marketing Can And Should Be A Cost Center
Not everything is measurable, but that does not make it less valuable.
The Need for Modern Consulting & What That Really Means
Real consulting connects execution to outcomes, not just activity.
Implementation Success Starts with Alignment
Successful MarTech implementation isn’t just technical—it hinges on cross-functional alignment, trust, and shared value across departments.
Do Certifications Still Matter in Marketing Ops?
Modern certifications signal more than platform knowledge. They reflect credibility, hands-on expertise, and a commitment to ongoing learning in a fast-evolving field.
