Account-Based Marketing (ABM) with AI: Scaling Personalization and Targeting with Machine Learning
In marketing, businesses always seek effective strategies to connect with their target audience…
Category: Marketing Operations (MOps)
Marketo Sales Insight: Empowering Sales Success
The B2B buying process has evolved, which means sales teams require the deepest insights…
The Ultimate Guide to Account-Based Marketing (ABM)
Account-based marketing (ABM) isn’t new to the B2B world – but it is ever-evolving. As a reliable…
A Guide to Successful Campaign Implementation
Testing can be scary. After all, you’re trying to accomplish thing you’ve never tried before…
How Drift Improved Productivity and Increased MOPs by 40%
Drift wanted expert advice on how to ensure their MarTech stack and other systems were…
How to Continuously Learn and Grow in Marketing Ops with Raja Walia
GNW Consulting CEO, Raja Walia was recently featured on Michael Hartmann’s Marketing Ops Cast…
Your 6-Minute Guide to Visual Strategic Planning
Strategic plans can make or break a business. Strategic Planning goes beyond goal setting, so here are some…
Effectively Planning Your Marketing Budget for 2025
These tips will not only help you stay on track throughout the year but provide guidance to ensure…
Inbound 2022 and Dreamforce
As we enter a hybrid working environment, we must recognize how much has changed…
Tackle ‘Quiet Quitting’ with an Agency Partner
It’s becoming clear that the post-pandemic workplace has evolved in not-so-surprising new…
