Intro to Multi-touch Attribution
In the marketing landscape of today, it’s not realistic to expect a conversion from a simple ad click…
Tag: B2B Strategy
6 Tips for Creating a Modern Customer Journey
Creating a modern customer journey isn’t as simple as flipping a switch. Like all good things, it takes time…
5 Reasons You’re Not Attributing Your Leads Efficiently
Finding out where your leads came from is one of the most successful ways to measure marketing…
Keys to Successful Lead Management
It may be overwhelming for many companies, but lead management is one of the most important…
6 Marketing Automation Trends to Follow in 2021
Marketing Automation is now the industry norm. For an industry that is believed to valued at $25 Billion…
Six Ways to Map Out Your Customer Journey
The customer journey map can often glean the most valuable insights when it comes to understanding the…
Overcoming Common Marketing Challenges in the Age of COVID
Don’t let Q4 sneak up on you without fine-tuning your strategic marketing plan. Recognizing the challenges…
Five Tips For Working From Home
If you have started to work from home, here are some strategies to help you do so efficiently and effectively…
Maximize Your Martech Investment
Most companies out there have left tremendous opportunities on the table while investing in powerful…
Optimizing Your Martech Stack
In today’s environment of ultra-competitive companies, marketing automation tools, and more…
