Revenue Operations (RevOps) has become hailed as the missing link between sales, marketing, customer success and finance, but the truth is that the role is rarely about revenue at all.
Communicating the value of RevOps starts by shifting the conversation. Instead of talking about tools and tactics, focus on clarity, efficiency, decision support, growth enablement, and lifecycle improvement.
When it comes to reporting, the CEO is often responsible for answering questions tied to multiple functions, including Marketing, Sales, and Finance. In an ideal world, they would receive just a few reports that clearly answer their most important KPI-driven questions. These are the reports I’ve found most valuable when answering them and reporting up to the C-suite.
Artificial intelligence is not just another technology trend. It is as transformative as the Bronze or Iron Age. In this episode, we explore how AI is disrupting advertising, collapsing martech stacks, reshaping jobs, and revealing the hidden value of real-time buyer and seller data. The big question: will we control AI, or will AI control us?
Raja Walia and I cannonballed into why the seat of Chief Marketing Officer might be the most miserable seat in the C-suite right now, and how to keep your job without losing your mind.
Most frameworks aren’t built to solve real business problems. They’re built to package up a process and make it easy to sell. And while it’s tempting to believe there’s a system that can guarantee revenue, that’s not how growth works.
preference center should be a strategic asset, not a formality. If it’s not connected to how you run marketing and how your buyers engage, you’re leaving value on the table. Here’s how to do it right.
There’s a growing trend of companies building their own MarTech solutions, driven by AI and tools like Clay, GitHub Copilot, and Zapier, leading to a fragmented MarTech landscape and challenges for SaaS vendors.
Real consulting connects execution to outcomes, not just activity.
Successful MarTech implementation isn’t just technical—it hinges on cross-functional alignment, trust, and shared value across departments.
