How Content Affects Marketing Automation
Reaching your customers through marketing automation is a great way to be timely, relevant and actionable…
Category: Strategy
Intro to Multi-touch Attribution
In the marketing landscape of today, it’s not realistic to expect a conversion from a simple ad click…
6 Tips for Creating a Modern Customer Journey
Creating a modern customer journey isn’t as simple as flipping a switch. Like all good things, it takes time…
5 Rising Trends in Digital Marketing
The past year has without a doubt yielded a wide array of growth across tech that’s had a direct impact across…
5 Reasons You’re Not Attributing Your Leads Efficiently
Finding out where your leads came from is one of the most successful ways to measure marketing…
Keys to Successful Lead Management
It may be overwhelming for many companies, but lead management is one of the most important…
2020: A Marketing Year in Review
Marketing has without a doubt evolved in the age of COVID. A surge in ecommerce sales, mobile device usage…
6 Marketing Automation Trends to Follow in 2021
Marketing Automation is now the industry norm. For an industry that is believed to valued at $25 Billion…
Six Ways to Map Out Your Customer Journey
The customer journey map can often glean the most valuable insights when it comes to understanding the…
Overcoming Common Marketing Challenges in the Age of COVID
Don’t let Q4 sneak up on you without fine-tuning your strategic marketing plan. Recognizing the challenges…
